Morrisons drafts in data giant to boost loyalty scheme
Morrisons is aiming to breathe new life into its More loyalty scheme by handing retail analytics giant IRI a brief to create deeper customer insights and boost personalised, data-driven marketing to...
View ArticleAvis strikes deal to tap into $750bn vehicle data market
Avis Budget Group is eyeing up a major slice of the potential $750bn (£618bn) market for vehicle tracking data by signing a deal to turn the information it collects through its car rental fleet into...
View ArticleDo you have the propensity to make better decisions?
Propensity is a word we use a lot in marketing, and not much anywhere else. Marketers and brands want to predict what their customers will do next: do they have a propensity to lapse, a propensity to...
View ArticleSkills shortage triggers retail bonus for data experts
Retail brands’ quest to build in-house data teams is being hampered by a dearth of suitable candidates in the market, but this is creating major opportunities for data firms and consultants to step...
View ArticleBrawn vs brain? Data geeks try to win Rugby World Cup
Big brands might be preparing for a scrum down over who can triumph at the Rugby World Cup in Japan, but the data geeks are hoping to provide the real winners of the competition – even before a ball...
View ArticleSainsbury’s taps into machine learning for insight blitz
Sainsbury’s is ramping up its pursuit of a data-driven nirvana by working with both Accenture and Google to implement machine learning technology to identify what customers want and the trends driving...
View ArticleArtefact partner moves to the UK to spearhead growth
Artefact UK, the French-owned AI and data-driven agency, has parachuted in one of its original partners to work at the British agency as part of plans to use the UK business as a springboard for...
View ArticleMindshare unit drives off with Carwow media business
Online car buying comparison site Carwow has appointed Mindshare to handle its media account following a competitive two-month pitch process involving four other agencies. The account will be handled...
View ArticleMerkle pools data and tech teams for 700-strong unit
Merkle is creating a 700-strong team of data scientists, engineers, analysts and strategists for the EMEA region, in an effort to put digital and data analytics at the heart of the agency’s operation...
View ArticleS4 Capital double acquisition boosts analytics function
Sir Martin Sorrell is continuing his love affair with all things data and analytics with S4 Capital acquiring two digital analytics specialists – UK firm ConversionWorks and South Korea business...
View ArticleDigital transformation spend to hit $7.4 trillion by 2022
Digital transformation may have been dismissed by some as the Emporer’s New Clothes but it continues to attract the megabucks, with spending on technologies and services that enable so-called “DX”...
View ArticleWe’ll need analytics skills to survive, UK chiefs predict
Data analytics skills are no longer seen as a “nice to have”, most business chiefs now recognise they will be essential for business survival in the age of automation and artificial intelligence, but...
View ArticleUniversal turns to analytics to keep in tune with fans
Universal Music – home to artists from Adele, Elton John and Lady Gaga to Kanye West, Maroon 5 and Metallica – is turning to data analytics to help its stars and their management teams cosy up to their...
View ArticleData goldmine: Brands are just scratching the surface
Brand owners have made huge strides in embracing a data-driven marketing culture but most believe they still have some way to go to fully exploit its potential and unearth the golden nuggets which will...
View ArticleRetailers axe data analytics for mass discounting blitz
The retail sector might be ploughing hundreds of millions of pounds into data-driven marketing and analytics in an effort to get under the skin of consumers but a need to shift stock quick is...
View ArticleMindshare walks off with Ceva Animal Health UK media
Ceva Animal Health, the company which markets stress-busting animal welfare treatments, has strengthened its relationship with Mindshare by handing the agency its media account for the UK market, just...
View ArticleMan City FC eyes late surge with new data science chief
Manchester City FC may not have been firing on all cylinders so far this season but the club is aiming for a late spurt by cranking up its deployment of data science with the appointment of a new...
View ArticleFCA probes investment firms’ use of data and analytics
City watchdog the Financial Conduct Authority is opening an investigation into the use and value of data and advanced analytics in financial investment markets as it seeks to understand how the...
View ArticleMartech to top $150bn as sector battles past Covid-19
Marketers might be in two minds over whether to press “go or pause” on planned campaigns but one thing is certain, the only way is up for the global martech software market, which is set to record...
View ArticleCrisis? What crisis? Analytics market to top $512bn
The global data analytics market will witness a huge surge over the next six years, driven by businesses – both large and small – craving a better understanding of their customers, and is projected to...
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